主页（http://www.175shouji.com）：Pop Life Global发布多款故宫主题潮流艺术品
Mr.Ding Yuguang,Chairman of Beijing Imperial Court Cultural Development Company LTD,said that"the Imperial Palace carried the five thousand years of Chinese civilization,and this splendid cultural history prompted us to communicate,spread and share with others."Therefore,since the establishment of the Beijing Imperial Court Cultural Development Company LTD,it has always been adhering to the design and development of the Imperial Palace cultural objectives:1.Excavating the spiritual connotation of the Imperial Palace culture,integrating modern aesthetics,enabling traditional culture and art to be passed down in contemporary society to carry forward.2.Interpret the social signals,use our understanding,and reinterpret the works we want to express with the philosophical ideas that are updated continuously in history.3.Use the model of large industrial production to achieve the purpose of spreading the unique traditional culture more widely.He said,"It is because of this philosophy that this cooperation with Pop Life Global has been achieved.What everyone saw in the Summer Palace today is the initial result of the efforts of the two companies in the past two years to combine the ancient civilization of the East with the contemporary pop culture of the West.We believe that the future cooperation between the Beijing Imperial Court Cultural Development Company and Pop Life Global will have a bright future."
Stanley Cheung,former chairman of Disney Greater China and chairman of Cenic Media,said"the cooperation between Beijing Imperial Court Cultural Development Company and Pop Life Global is providing everyone with the opportunity to enjoy Chinese court art.Outstanding young creative talents at home and abroad actively participated in the R&D,creative and development process.The most important thing is that this cooperation will let the vast number of tourists at home and abroad feel the beautiful combination of Chinese traditional cultural heritage and modern aesthetics.As the imperial palace of the Ming and Qing dynasties,the Imperial Palace will celebrate its 600th anniversary.Pop Life Global is very honored to participate in it and firmly believes that through the joint efforts of the two sides of the Imperial Court Cultural development company,we will be able to bring the profound exposure to Chinese culture and attract the attention of the world."
(责任编辑：付晓萌_NB7161)
Summer Palace,Beijing
关于Pop Life Global
北京故宫宫苑文化发展有限公司是经故宫博物院批准成立，开发制作皇家艺术精品的专业文化公司。公司以设计创新为主旨，依托故宫博大精深的文化内涵，将中国传统文化精神内涵与现代审美相结合，向全世界传播中华民族五千年灿烂文明。公司出品过许多经典作品，先后作为国宾礼品赠送给美国总统克林顿、俄罗斯总统普京、巴西总统卢拉，印度总理瓦杰帕伊、国际奥委会主席萨马兰奇等，创立了“皇家礼品”和“国宾礼品”完美结合的典范。而世界时尚大师、香奈儿艺术总监收藏宫苑产品，则更有力的诠释了传统文化与现代艺术相结合的创作主旨。公司设计开发的许多作品多次荣获国家金奖，“宫苑”品牌受到社会的极大尊重。
北京故宫宫苑文化发展有限公司董事长丁宇光（图）
Ding Yuguang,chairman of Beijing Imperial Court Cultural Development Company LTD(photo)
About Pop Life Global
近一年，随着神奇女侠、海王等DC漫画系列电影的热映，DC英雄们正在迅速崛起，并赢得越来越多粉丝的关注与喜爱。受故宫文化与中国古代战士、士兵的盔甲启发。此次发布会共发布了数款故宫皇家文化与DC超级英雄联名的潮流艺术单品，其中包括身着宫廷盔甲的超人、蝙蝠侠、神奇女侠、闪电侠、绿箭侠、哈莉奎茵等超级英雄玩偶手办。同时，还发布了多款以故宫皇家文化为设计理念的潮流玩具与衍生品，包括十二生肖玩偶手办，具有宫廷特色的服装、箱包、手机壳，抱枕等。将现代创新理念与历史文化相融合，以此向中国5000年历史文化致敬。
Beijing Imperial Court Cultural Development Company LTD is a professional culture company established with the approval of the Palace Museum to develop and produce royal art.Based on design and innovation,the company combines the profound cultural connotation of the Forbidden City,combines the spiritual implication of Chinese traditional culture with modern aesthetics,and spreads the Chinese nation's five thousand years of splendid civilization to the world.The company has produced many classic works and has presented national gifts to US President Clinton,Russian President Vladimir Putin,Brazilian President Lula,Indian Prime Minister Vajpayee,and International Olympic Committee President Samaranch.As a perfect example of a“national guest gift,”the world fashion master and the Chanel art director's collection of Gongyuan products powerfully exemplified the creative theme of combining traditional culture with modern art.Many of the works designed and developed by the company have won the National Gold Award many times,and the“Gongyuan”brand has been greatly respected by society.
In the past year,with the release of blockbuster movies Wonder Woman,Aquaman and other DC comic series movies,DC heroes are rapidly emerging and winning more and more fans attention and love.Inspired by the Forbidden City culture and the armor of ancient Chinese warriors and soldiers,the event released several trendy art pieces with the Imperial Palace Royal Culture and DC Superheroes,including Superman in the court armor,Batman,Wonder Woman,Flash,Green Arrow,Harley Quinn,and other superhero figures.At the same time,it also released a variety of fashion,toys and officially licensed products designed with the Imperial Palace,including the 12 Zodiac vinyls,clothing,bags,mobile phone cases,pillows and more,combining modern innovation concepts with history and culture to pay tribute to China's 5,000-year history and culture.
