主页(http://www.175shouji.com):为什么小米的新手机不是一把利剑
周三小米发布两款迭代的旗舰智能手机小米5s和小米5s Plus,9月29日在中国市场起售。
小米新机比其他高端智能手机成本低,但是功能很相似。从客户角度看,小米的新手机物超所值,但分析师认为,它却不能成全小米,使其成为世界上最大的智能手机厂商。
小米5s售价1999元,小米5sPlus的定价为2299元,相比,苹果新款机型iPhone 7起初的建议售价约为4300元。
“新手机看起来非常漂亮,但是不仅是小米,全球手机供应商都会面临的一个问题,我们看到手机的核心创新力正在下滑”Technalysis 研究机构首席分析师Bob告诉CNBC。
“目前所有手机供应商都提供相对好的摄像头,比较快的处理器和进行一些小的改进”Bob说。但同等智能手机,当用户的使用粘度比较高时,换机时间会拉长,即使新增了功能,但产品升级也只是小打小闹。
小米倾力打造新机:全新高通骁龙821处理器,5.7寸屏幕,小米5s Plus后置1300万像素双摄像头,小米5s配置了Sony COMOS图像传感器(常用于小型数码相机)。
此次小米新机还采用了超声波指纹传感技术,当用户手指接触到传感器时,手机可以通过超声波识别用户的指纹。
另一位分析师Ray告诉CNBC:“从理论上讲,在手指脏的情况下,超声波技术要比指纹识别技术精确,小米从不输于树立低价的典范,消费者深知小米用低价来抗衡苹果的新款iPhones。”
上述两位分析师一致认为,小米5s和5s Plus不会激起小米所期望的智能手机市场热潮。
Bob认为2015年第四季度已经达到了智能手机市场的顶峰,今年会相对的平稳,甚至会呈下滑趋势。说到销售数据,他不敢确定今年手机新品是否制造不同凡响的效果。
小米和全球最大的智能手机制造商的差距越来越大了。根据Gartner公司的数据显示,2016年第二季度小米手机的市场份额占4.5%,排名第五,今年早些时候它的市场份额为4.7%。和三星相比,三星的市场份额从21.8%上升到22.3%。
另外,根据IDC数据显示今年小米被OPPO和 vivo挤出中国市场前五,然而竞争对手华却稳守第三的宝座。
Tay补充道很多小米的出货量来自低端机型红米的销售线,若小米能够提高自身品牌的话,其终端机型销量应该能有所改观。
Why Xiaomi's new handsets won't give it an edge in the smartphone market
Xiaomi's new handsets might provide good value for money for customers, but analysts reckon they might not be enough to help the company close in on the world's largest smartphone vendors.
The Chinese smartphone maker on Wednesday introduced two new successor handsets to its flagship Mi 5 smartphone model - Mi 5s and Mi 5s Plus. The handsets, which are going to be available in China starting September 29, cost relatively less than other high-end smartphones, but offer similar features.
The Mi 5s costs 1,999 yuan ($299.64), while the Mi 5s Plus is priced at 2,299 yuan. By comparison, the suggested starting price for Apple's new iPhone 7 is $649.
"The new phones look nice, but the problem that Xiaomi, and all of these vendors are facing, is that we're seeing a slowdown in major innovations," said Bob O'Donnell, founder and chief analyst at Technalysis Research, told CNBC's "The Rundown" on Wednesday.
"Everybody nowadays is bringing out slightly better cameras, slightly faster processors and other relatively minor improvements," O'Donnell said, adding incremental features are not going to drive dramatic upgrades at a time when users were sticking to the same smartphone for a longer duration of time.
Xiaomi packed more power into the new handsets, with a new Snapdragon 821 processor; it introduced a larger 5.7-inch screen and a dual camera system comprising two 13-megapixel sensors for the Mi 5s Plus, while putting a Sony CMOS image sensor, usually found in compact digital cameras, in the Mi 5s for better quality pictures.
The stand-out feature introduced was the ultrasonic fingerprint sensing technology, which Xiaomi said could read a user's fingerprint using ultrasonic waves when the user placed a finger on the sensor.
"In theory, this would be more accurate since dirt will not affect the finger print being read here," IDC's senior market analyst, Xiaohan Tay, told CNBC by email.
"Xiaomi has never failed in its messaging of delivering phones with good specifications at a low-cost. My thoughts are that consumers will still see it as a low-cost alternative to Apple's newest iPhones," she said.
The new Mi 5s and 5s Plus handsets may not give Xiaomi the kind of boost in the smartphone market that it was hoping for, both O'Donnell and Tay agreed.
"I think smartphones peaked in fourth quarter 2015, and this year's going to be relatively flat, and perhaps even down," said O'Donnell, alluding to sales figures. "I'm not so sure if these new phones are going to make a dramatic difference for them."
The gap between Xiaomi and the world's largest smartphone makers has widened this year.
Data from research firm Gartner showed in the second quarter of 2016, Xiaomi held a 4.5 percent market share as the fifth largest vendor worldwide, compared to a 4.7 percent share a year earlier. In contrast, market leader Samsung increased their market share in the second quarter to 22.3 percent, from 21.8 percent a year earlier.
IDC numbers, on the other hand, showed the smartphone maker was pushed out of the global top five by Chinese rivals OPPO and vivo this year, while rival Huawei consolidated its third spot on the table.
Tay added that most of Xiaomi's shipments would continue to come from its low-end Redmi line. "I think that [Xiaomi] will see its mid-range shipments improve once it is able to improve on its branding."